Proof Over Hype

Growth Playbooks Backed by Real Experiments. Not Hype!

For marketers tired of vague advice. Get practical frameworks, ready-to-run tests, and real examples that drive measurable growth.

Explore Playbooks

What You Get

Practical resources built for marketers who need useful experiments, not vague advice.

Playbooks

Action-ready frameworks for hooks, funnels, lifecycle messaging, and creative strategy.

Experiments

Real test breakdowns with hypotheses, execution details, and measurable outcomes.

Growth Vault

Hands-on calculators and planning tools for CAC, ROAS, retention, and forecasting.

Media

Quick tactical talks and interviews focused on practical growth execution.

Playbooks

Templates for hooks, funnel steps, and retention flows you can run today. Start with experiments or jump to the Growth Vault.

Meta Hooks Playbook
Most Popular
Social Media
4.9

Meta Hooks Playbook

Master the art of scroll-stopping hooks that convert on Facebook and Instagram.

15 templates
YouTube SEO Hacks
New
Video
4.7

YouTube SEO Hacks

Optimize your videos to rank higher and get discovered by your target audience.

12 templates
Funnel Tracking Outlines
Advanced
Analytics
4.8

Funnel Tracking Outlines

Track every step of your customer journey with these ready-to-use templates.

8 templates

Featured Growth Experiment

Email Subject Line A/B Test

By Sarah Johnson, Growth Lead at TechCorp

+32% Open Rate

Increased from 18.5% to 24.4% across 50,000 subscribers

The Hypothesis

Using question-based subject lines with personal pronouns (you/your) will increase open rates for our product announcement emails.

A

"Introducing Our New Analytics Dashboard"

18.5% open rate

B

"Is your marketing data working for you?"

24.4% open rate

Key Learnings

Questions create a curiosity gap that drives opens

Personal pronouns (you/your) create relevance

Problem-focused subjects outperformed feature announcements

Shorter subject lines (under 50 characters) performed best

Implementation Timeline

Day 1-2: Hypothesis & Setup

Day 3-5: Email Creation & Segmentation

Day 6-13: Campaign Run & Data Collection

Day 14: Analysis & Documentation

146 marketers tried this

Case Studies

Breakdowns of hypotheses, audience targeting, and creative testing results. Pair these with our playbooks to replicate the process.

E-commerce Conversion Rate Optimization
Success E-commerce

How FashionFwd Increased Conversions by 43%

A complete redesign of their product pages with a focus on social proof and urgency.

Read Case Study
SaaS Onboarding Optimization
Success SaaS

CloudTech's Onboarding Revamp That Cut Churn by 35%

Simplifying the first-time user experience with guided tours and progress tracking.

Mobile App UA Failure
Failure Mobile

Why FitTrack's $50K UA Campaign Failed (And What They Learned)

A cautionary tale of poor audience targeting and creative misalignment.

Creative Lab

Swipe-ready examples for ads, landing pages, and lifecycle emails. Use these ideas with playbooks and validate through experiments.

Facebook Ad Creative

Facebook Ad: FitLife App

3.2% CTR, $1.45 CPA

Email Newsletter Design

Email: CloudTech Newsletter

42% Open Rate, 12% CTR

Landing Page Design

Landing Page: FashionFwd

18% Conversion Rate

Instagram Ad Creative

Instagram Ad: TravelEase

4.5% CTR, $2.10 CPA

Google Search Ad

Google Search Ad: HomeServe

8.2% CTR, $22 CPA

Email Welcome Sequence

Email: Welcome Sequence

68% Open Rate, 24% CTR

YouTube Thumbnail

YouTube: TechReview Thumbnail

12.4% CTR, 65% Watch Time

Product Page Design

Product Page: EcoGoods

22% Conversion Rate

Growth Vault

Practical calculators for CAC, ROAS, retention, and forecasting. Apply these outputs to your playbooks and compare outcomes in case studies.

CAC Calculator

Calculate your Customer Acquisition Cost across channels and campaigns.

Your CAC: $20.00

ROAS Calculator

Measure your Return On Ad Spend to optimize your marketing budget.

Your ROAS: 3.0x

Churn Forecast

Predict customer churn rates and revenue impact over time.

Customers in 6 months: 735

Media

Short talks and interviews on testing cadence, messaging, and analytics workflows. Then open the Growth Vault or revisit playbooks to execute what you learn.

Podcast Episode
Podcast 10 min

Why Most A/B Tests Fail (And How to Fix Them)

Statistical significance, sample sizes, and the common pitfalls of testing.

4.2K listens
Video Episode
Video 8 min

5 TikTok Ad Formats That Are Crushing It Right Now

The latest creative formats driving engagement and conversions on TikTok.

7.8K
Podcast Episode
Podcast 12 min

The Email Sequence That Generated $250K in 30 Days

Breaking down the psychology and copywriting behind a high-converting email campaign.

3.5K

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